Business Tools for Consumer Behavior

Reaching Your Online Consumers

Homescan Online is the first Internet measurement service that is based on the actual off-line purchase behavior of consumers and their surfing activity. Integrating the Internet measurement capabilities of Net//Ratings with the ACNielsen Homescanconsumer panel, you can create a true buyer-based media plan, targeting your buyers where they actually surf. Homescan Online is not recall based and does not limit surfing behavior, which provides you a direct link between your consumers' online activity and offline purchase behavior.

Homescan Online helps you to:

• Accurately quantify ROI and determine the extent your online advertising drives incremental sales.
• Improve online media planning by creating strategies that are focused on the online behavior of product purchasers, rather than generalized demographics.
• Provide web publishers with a superior business development tool that will help drive advertising sales.

To learn how Homescan Online can help you reach your online consumers, please contact your ACNielsen Client Service or Retail Services representative or visit our web site at http://acnielsen.com.

Improve the Success of Your Online Campaigns

ACNielsen in partnership with Yahoo! introduce Consumer Direct, the only service that allows you to identify key consumer groups or segments on the Web, communicate directly with them, and evaluate your results—all in one service offering.

Powered by ACNielsen's Homescan consumer panel and using Yahoo!'s base of more than 100 million users, Consumer Direct enables you to link detailed demographics and offline purchasing behavior with online advertising exposure and activities. Through advanced analytical modeling techniques, you can target consumers with compatible characteristics across Yahoo!'s vast user base.

Consumer Direct is truly a new way to market to your consumers and allows you to:

• Understand the propensity for an online user to purchase offline.
• Measure product usage among your online consumers.
• Examine the online behavior of those who purchase your product.
• Target consumers based on both online and offline behavior.
• Execute continuity-based online media plans/promotions.
• Evaluate the success of your programs (ROI).

To learn more about how Consumer Direct can strengthen your online marketing programs, please contact your ACNielsen Client Service or Retail Services representative or visit our web site at http://acnielsen.com.

Understand the Why Behind the Buy—U.S. Panel*Views

Human nature begs the question, why. Scanning and Panel data provides critical insights into the who, what, where and when and some of the why behind the buy. ACNielsen's Homescan Panel*Views Surveys help answer more of the why behind the buy. Panel*Views Surveys offer the unique ability of integrating actual purchase information with attitudes and user information collected from the Homescan consumer panel. From evaluating the effectiveness of a sponsorship program to deciding the best demographic match for your product, Panel*Views Surveys provide real-life answers to factors that influence purchase decisions.

With typical response rates of 85 percent, Panel*Views Surveys are an effective method of identifying consumer target groups and understanding how attitudes impact behavior.

To understand how Panel*Views surveys can answer the why behind the buy for your products, please contact your ACNielsen Client Service or Retail Services representative or visit our web site at http://acnielsen.com.

Understand the Why Behind the Buy—Canada PanelTrack

HealthCare 2003 is the eighth in a series of annual comprehensive studies of Canadian consumer attitudes and behaviours related to various health issues. The survey-based study is conducted among members of the 12,100 Canadian households that are part of the ACNielsen Homescan consumer panel.

The study explores various topics including use of medications and remedies, use of private label or store brand OTC medication, use of natural products and the impact of consumer advertising.

HealthCare 2003 is part of ACNielsen Canada's PanelTrack service—a consumer diagnostic tool that is designed to provide critical insights about the behaviour and attitudes, purchase motivators and future intents of the Canadian consumer. To understand how this service can give you that critical insight to better understand your consumer, please contact Sharon Skurnac at Sharon.Skurnac@nielsen.com.

Create Custom Segmentations with a 360° View
Spectra Consumer 360° leverages all sources of insight into consumer opportunity. Using sophisticated data integration techniques, Spectra incorporates purchase information, attitudinal, demographic, usage and needs information to create a custom segmentation for your portfolio, category or suite of brands. Capitalizing on these consumer segments, you can increase your ROI by prioritizing different consumer opportunities and charting the best path for profitable growth, while creating a road map for execution.

Consumer 360° allows you to:

• Create a customized segmentation that integrates all of your data sources.
• Identify portfolio gaps and consumer segments with the greatest growth potential.
• Drive your Consumer 360° segments through all aspects of your business, including portfolio analysis, market structure, mix modeling, etc.
• Create efficient, targeted national, local and store execution strategies based on the consumers you care about.

Spectra Consumer 360° can provide a consistent consumer framework that can support applications throughout your organization. From deliberate and careful thought about the underlying consumer needs a product is to meet, all the way to deliberate and careful thought about which SKUs and number of facings to put on the shelf in which particular groups of stores, Consumer 360° provides the necessary consumer information on which to base these decisions.

To learn more about Spectra Consumer 360°, contact Mark Green at mark_green@spectramarketing.com or visit our web site at www.spectramarketing.com or call 800-378-7667.

Powerful Insights and Actions for Consumer Targeting—Now Available to the Canadian Market!

Available in U.S. and Canada (New)

Spectra Advantage® Canada is an integrated marketing and sales software tool providing precise consumer targeting for brand marketing, sales, category management and consumer promotions. The Spectra Lifestyle/Lifestage Grid segmentation platform is being optimised for the Canadian CPG industry, and allows manufacturers and retailers to profile Canadian consumers' product purchases and shopping behavior and target highest potential households where they live and shop.

Spectra Advantage® Canada allows you to:

• Create a common language between manufacturers and retailers, as well as sales and marketing teams
• Enhance strategy development by executing consumer-centric marketing strategies
• Create strategic objectives based on consumer targets
• Reduce or redirect consumer marketing expenditures based on your precise consumer target definition
• Improve targeting effectiveness and efficiencies
• Improve sales force efficiency and effectiveness
• Reduce cost of retail coverage through prioritization

To learn more about Spectra Advantage Canada, please contact your ACNielsen Client Service or Retail Services representative or visit our web site at http://acnielsen.ca.

A Fresh Perspective—ACNielsen's Fresh Foods Syndicated Service

With the addition of 36 new UPC items to the Fresh Foods Syndicated Service, it now provides the most complete category view available.

Fresh Foods Consumer*Facts details household purchase behavior and demographic profiles on an all-outlet basis. Category and item level detail within 26 random-weight categories and 15 UPC categories is available!

Fresh Foods Channel*Facts highlights similarities and differences among category buyers within mainstream retail channels and accounts. Specialty outlets, such as bakery, fruit stands and coffee shops, are included to help streamline marketing efforts. Retailers can no longer think their competition is limited to their particular channel. Manufacturers and retailers should collaborate to develop strategies to establish the most effective merchandising, promotional and pricing programs to drive category and brand volume.

The ACNielsen Fresh Foods Syndicated service offers eight local markets, four census regions and Total U.S. with the same functionality of the standard Consumer*Facts and Channel*Facts syndicated reports. Custom Fresh Foods syndicated reports are also available.

To learn more about the Fresh Foods Syndicated service, please contact your ACNielsen Client Service or Retail Services representative or visit our web site at http://acnielsen.com.