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Business
Tools for Category Management
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True Collaborative Business Intelligence
ACNielsen Answers™ CBP™, Category Business Planner,
is the industry-leading tool that helps users efficiently address
their category planning issues. CBP is built on RDH™,
or a Retailer-endorsed Definition of the Hierarchy. This rich
data set is actually a "retailer-eye-view" of the
marketplace, and contains a wealth of insights on the retailer
and its competitive market—all based on how the retailer
defines its market!
Look for CBP 2.0—release date January 2004. This new version
incorporates over two and a half years of experience and client
feedback. CBP 2.0 is more efficient and effective and will provide
additional content to help you solve your category planning
issues. While the enhanced functionality and expanded content
will enable users to more efficiently access and interact with
the industry leading RDH data set, users will continue to access
CBP via the ACNielsen Answers web portal just as they do today!
To learn more about the benefits of using CBP, please contact
your ACNielsen Client Service or Retail Services representative
or visit our web site at http://acnielsen.com/cbp.
Custom Retailer Templates Now Available
Over the Web
MyCBP™ is a supplemental offering designed to complement
ACNielsen's industry leading CBP application. MyCBP makes the
practice of category management even simpler by providing the
user with a retailer-defined set of custom category review templates.
Delivered for select retailers via the ACNielsen Answers™
portal and populated automatically with data in an RDH™
or retailer defined hierarchy view, manufacturers and retailers
can work together more effectively, making decisions based on
information from a common set of templates and a common source
of data.
To learn more about the benefits of using MyCBP, please contact
your ACNielsen Client Service or Retail Services representative
or visit our web site at http://acnielsen.com/cbp.
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With MyCBPT, manufacturers and retailers
can work together more effectively, making decisions based on information
from a common set of templates and a common source of data.
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