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Design/Methodology:
Continuous weekly
monitor of total turnover for a panel of key retailers based
on the ‘pooling’ of total weekly sales from each
chain. The service can include additional benchmark information
such as total number of transaction, total selling space and
store numbers.
Marketing
Issues Addressed:
Benchmark of overall
performance versus a group of key competitors.
Analyses
Delivered:
Share of total sales
for the group of retailers and total $ sales.
Works With:
Retail Index, ScanTrack
, Advertising Information.
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