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More than two thirds
of new product launches fail to succeed in the marketplace.
Not only are there significant real and opportunity costs
resulting from a failed launch but also risks to the parent
brand and company reputation.
Each year, the world’s
leading marketers look to ACNielsen BASES to help them launch
new winning brands, manage established brands for growth,
and make solid, winning, business decisions. ACNielsen BASES
is the global leader in simulated test marketing, having tested
nearly 35,000 new product initiatives in over 55 countries.
BASES sales forecasting record is the most accurate in the
industry. On average, our sales estimates are within 9% of
actual in-market results. With more than 1,000 validated cases
worldwide, we continue to improve and enhance our ability
to hit the mark in dynamic, real world markets for different
product categories around the world.
Products
and Services for your New Product Development needs:
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