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Design/Methodology:
Consumer panel purchase
data at category level.
Marketing
Issues Addressed:
Is there opportunity
to grow my brand volume through more or fewer pack sizes?
Is pack size an important dynamic in my categories?
Analyses
Delivered:
% of households
buying the category at different pack sizes and contribution
to category volume. Comparison of pack size preference for
your brand buyers.
Works With:
- Consumer panel key performance measures and brand repertoires.
- Retail data at total and retail account level.
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