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Solutions    >    Product Suites    >    Customized Research    >    Advanced Analytics

ACNielsen | Advanced Analytics

Design/Methodology:

Application of modeling software to retail data.

Marketing Issues Addressed:

  • Pricing Analytics
  • Promotional Evaluation.

Analyses Delivered:

  • Price Elasticities
  • Cross Price Elasticities
  • Optimal Pricing Points
  • Profit Curves
  • Promotional Evaluation
  • What-If scenarios

Works With:

  • ScanTrack
  • Retail Index


 

 





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