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The
Authority on Consumer Behavior
Nielsen Homescan® is the industry's only multi-outlet panel that captures all
consumer package goods purchase information, as well as non-UPC
coded random weight perishable products. Over the past ten
years, the Homescan consumer panel has emerged as the premier
consumer purchasing panel in the world. Its proven success
and the value it brings to marketers has led to the development
of ACNielsen Worldwide Consumer Panel Services, now providing
key consumer insights in 27 countries, based on consumer purchase
information from over 260,000 households globally.
All-Channel
Coverage
A key advantage of Homescan is that it provides insights into
buying behavior across every type of purchase channel: from
warehouse clubs to convenience stores, from supermarkets to
drug stores, from computer stores and mass merchandisers to
mail order and the Internet. Using patented, state-of-the-art,
in-home bar code scanners, Nielsen Homescan provides our
clients with valuable insights into consumer shopping behavior
not available from any other source.
The Nielsen Homescan panel is demographically balanced to
represent the household population. It has long proven itself
the definitive source for understanding consumer purchase
behavior and shopping patterns for any segment of the population
across all outlet types.
Select from
the following for more information on Homescan:
Manufacturer
Applications | Retailer
Applications | More
Product Details
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